INFINITI: QX60 Monograph
Event / Construction / Exhibit
Overview
As a preparation for the official INFINITI QX60 release, the Monograph study was released one year earlier with both an unveil video as well a resin model.
This resin model was shown on the main stage in the Nissan HQ Gallery.
Needs & Challenges
The resin model had a strict 24 degree Celsius limit that needed to be adhered to during transport and display, needing to adjust the A/C both on location and during transport times.
Furthermore, the digital display and the printed stage flooring showing the same pattern needed to be adjusted, even though the size of them did not match exactly. This was solved by printing some leeway and doing adjustments on site.
Outcomes
As one of the first ‘corona unveils’, this short video unveil on the main stage combined with a small masked gathering was well received, and set the base line for unveils hereafter.
