"Metrics don't make stories; stories make metrics."

Visionary Storyteller with 15+ years of experience leading large-scale, multi-sensory ecosystems for Fortune Global 500 and cultural icons including Nestlé, Nissan, LEGO, and BAT.

Proven ability to lead cross-functional teams, translate abstract corporate strategy into tangible market advantage, and deliver unique cultural moments that resonate with audiences.

CORE COMPETENCIES

C-Suite Strategic Visioning & Brand Growth

• Portfolio Strategy & Visioning for C-suite Stakeholder
• Strategic Roadmap Definition & Investment Approval
• Multi-Million Dollar Budget Oversight & Resource Allocation
• Enterprise Risk Management & Operational Resilience
• Pre-Visualization Appraisal

Team Leadership and Execution

• Cross-Border Team Leadership of 20+
• Global Vendor & Partner Ecosystem Orchestration
• Brand Investment Strategy & Value Realization
• Regulatory Compliance & Safety Governance

Technology, Audience Engagement, and Impact

• Large-Scale Event Ecosystems curation/design (3,000+ PAX)
• Seamless Physical-Digital Integration (Hybrid Environments)
• Immersive Technology Roadmapping
• User Journey Architecture & Interaction Design
• Technical Feasibility Assessment

• KDDI (MWC 2026):  Defined the strategic roadmap for a 200m² flagship activation, orchestrating a complex ecosystem of technical and experiential touch-points. Prioritized audience resonance over transactional goals, resulting in an 80% engagement lift and 200% conversion surge—demonstrating how stories make metrics.

• CEO Collaboration:  Partnered directly with the BAT CEO to produce a high-stakes strategic announcement video, ensuring the narrative arc aligned perfectly with global market entry goals and brand values.

• Nestlé:  Architected the digital ecosystem overhaul, defining the strategic roadmap for brand and product discovery to enhance consumer engagement and market differentiation.

• Creating experiential concepts and strategies for live shows, interactive installations, physical-virtually connected spaces and AR/VR apps.
• Managing expectations with product stakeholders and defining user needs and features of each product, while managing technical development with vendors, including:
• Kinect controlled transparent display installation: furthermore, facilitated content development and guided UI development
• Physical-Digital fusion live show on LED stage, which adjusts virtual background according to camera perspective: furthermore, managed development of all the virtual spaces within this show
• Interactive AR app and its UI, from content to wireframe and exhibition install
• Creating interior design and space design for exhibits and installations, including 3D simulations with SketchUp and TwinMotion.
• Preparing and running stakeholder and production team meetings on a regular basis, facilitating and mediating inter-disciplinary, multi-cultural teams across several departments both intra- and inter-organizationally.

• Managed interior design build of the biggest temporary hospitality site for Rugby World Cup 2019, of 3000 PAX capacity.
• Located, vetted, briefed and contracted suppliers for interior construction.
• Managed multi-million USD budget for interior build and entertainment program, including after project reconciliation.
• Assessed risks in build structure, logistics schedule and planned for operational contingencies for the 6 month operating period
• Connected off-site creative teams and production suppliers to create creative deliverables to order, including interior and exterior design
• Facilitated bilingual client meetings over Vectorworks design plans to coordinate A/B-construction vendor with C-construction vendor requirements, including health and fire safety requirements.
• Created and signed off mood-boards with stakeholders and sourced finalized materials

• Ran ‘mini-agency’ type business providing website creation, video creation and post-production.
• Conducted client hearing and defines goal statements and matching SOW, to match the client’s needs.
• Translated these SOW in development tasks and creative tasks and outsourced each to suitable parties.
• Managed production timelines and budget while identify development risks, scope creep and planning for contingencies.
• Sourced and combined a web deployment system for Wordpress run websites, that allows outsourcing key functions to third parties.
• Sourced, vetted and recruited appropriate designers and developers for each project and managed them in the development process.
• Assisted startups in process automation for marketing processes, CRM integration and reservation systems.

• Developed the prototype UI of one of the first iPhone, touch interface based golf court apps.
• Developed prototype UI for wall-mounted touch displays for the same function, in a time before the first iPad release.
• Slashed prototyping time in half by coordinating UI development directly between Germany based C-Level management and Russia based developers.

2008 - Project Manager at Symposium Events, London

• Spearheaded and executed a complete redesign and recoding of the company website by introducing Wordpress and coding the client-facing templates in PHP CSS, transforming a simple blog into a magazine style portal.

Education

• Educated at Middlesex University in Film,Video and Interactive Art