Summary
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Experience
NOW
Now - April 2023 - Associate Program Director at VML & Ogilvy Japan
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2025
- BAT (glo Hilo Launch): Led the C-suite strategic visioning for the national launch in Omotesando. Directed the creation of an Immersive Pop-Up Pavilion with artist collaborations and AI-driven personalization, delivering a unique cultural moment that redefined brand perception.
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- LEGO (Star Wars & F1): Curated the LEGO Star Wars experience at Celebration Japan, honoring the franchise's emotional legacy to drive fan passion and break regional sales records. Oversees the LEGO F1 ecosystem to ensure consistent brand value realization across motorsport events.
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2023
January 2020 - March 2023 - Account Supervisor at TBWA\HAKUHODO
- Alpine A110R Launch: Defined the strategic vision for the A110R product launch. Ensured the physical activation embodied the brand's spirit of radicalness, delivering a unique cultural moment from concept to delivery.
- Virtual Production (Nissan): Spearheaded the strategic visioning for a Virtual Production environment using linked camera systems. Enabled real-time cinematic storytelling that captivated live and broadcast audiences, setting a new standard for large-scale event ecosystems.
- Evolving AR Series (Nissan): Led the roadmap definition for a multi-year series of AR displays, progressively refining interaction logic to enhance user journey architecture and technical sophistication year-over-year.
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2020
2019 - 2020 - Project and Production Manager at iLUKA
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- Large-Scale Execution: Directed the operational rollout of a 3,000-person venue, ensuring regulatory compliance, safety governance, and a flawless user experience.
- Sponsor Partnership Orchestration: Coordinated Rakuten, DAZN, and AGI as sponsorship partners, weaving their brand stories into the event narrative to maximize brand investment strategy and visibility.
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2019
2015 - 2019 - Self-Employed Project Manager
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2009
2009 - Assistant Project Manager at Albatros, Germany
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