Summary
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CORE COMPETENCIES
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Experience
NOW
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2026
- KDDI (MWC 2026): Defined the strategic roadmap for a 200m² flagship activation, orchestrating a complex ecosystem of technical and experiential touch-points. Prioritized audience resonance over transactional goals, resulting in an 80% engagement lift and 200% conversion surge—demonstrating how stories make metrics.
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2025
- BAT (glo Hilo Launch): Led the C-suite strategic visioning for the national launch in Omotesando. Directed the creation of an Immersive Pop-Up Pavilion with artist collaborations and AI-driven personalization, delivering a unique cultural moment that redefined brand perception.
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- LEGO (Star Wars & F1): Curated the LEGO Star Wars experience at Celebration Japan, honoring the franchise's emotional legacy to drive fan passion and break regional sales records. Oversees the LEGO F1 ecosystem to ensure consistent brand value realization across motorsport events.
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2023
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- Alpine A110R Launch: Defined the strategic vision for the A110R product launch. Ensured the physical activation embodied the brand's spirit of radicalness, delivering a unique cultural moment from concept to delivery.
- Virtual Production (Nissan): Spearheaded the strategic visioning for a Virtual Production environment using linked camera systems. Enabled real-time cinematic storytelling that captivated live and broadcast audiences, setting a new standard for large-scale event ecosystems.
- Evolving AR Series (Nissan): Led the roadmap definition for a multi-year series of AR displays, progressively refining interaction logic to enhance user journey architecture and technical sophistication year-over-year.
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2020
2019 - 2020 - Project and Production Manager at iLUKA
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- Large-Scale Execution: Directed the operational rollout of a 3,000-person venue, ensuring regulatory compliance, safety governance, and a flawless user experience.
- Sponsor Partnership Orchestration: Coordinated Rakuten, DAZN, and AGI as sponsorship partners, weaving their brand stories into the event narrative to maximize brand investment strategy and visibility.
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2019
2015 - 2019 - Self-Employed Project Manager
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2009
2009 - Assistant Project Manager at Albatros, Germany
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