"Metrics don't make stories;
stories make metrics."
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Visionary Storyteller with 15+ years of experience leading large-scale, multi-sensory ecosystems for Fortune Global 500 and cultural icons including Nestlé, Nissan, LEGO, and BAT.
Proven ability to lead cross-functional teams, translate abstract corporate strategy into tangible market advantage, and deliver unique cultural moments that resonate with audiences.
CORE COMPETENCIES
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C-Suite Strategic Visioning & Brand Growth
Portfolio Strategy & Visioning for C-suite Stakeholder
Defined the strategic roadmap for a 200m² flagship activation, orchestrating a complex ecosystem of technical and experiential touch-points. Prioritized audience resonance over transactional goals, resulting in an 80% engagement lift and 200% conversion surge—demonstrating how stories make metrics.
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2025
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BAT (glo Hilo Launch):
Led the C-suite strategic visioning for the national launch in Omotesando. Directed the creation of an Immersive Pop-Up Pavilion with artist collaborations and AI-driven personalization, delivering a unique cultural moment that redefined brand perception.
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2025
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LEGO (Star Wars & F1):
Curated the LEGO Star Wars experience at Celebration Japan, honoring the franchise's emotional legacy to drive fan passion and break regional sales records. Oversees the LEGO F1 ecosystem to ensure consistent brand value realization across motorsport events.
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2023- 2024
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Nestlé:
Architected the digital ecosystem overhaul, defining the strategic roadmap for brand and product discovery to enhance consumer engagement and market differentiation.
Technical Feasibility & Validation: Executed pre-visualization appraisal and show prototyping to validate technical feasibility and emotional impact before production, ensuring every integration delivered value realization for the brand.
Global Ecosystem Orchestration: Led cross-border team leadership across Japan, Global HQ, and vendors, resolving conflicts to ensure a unified creative vision and seamless execution.
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Alpine A110R Launch
Defined the strategic vision for the A110R product launch. Ensured the physical activation embodied the brand's spirit of radicalness, delivering a unique cultural moment from concept to delivery.
2022
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Virtual Production (Nissan):
Spearheaded the strategic visioning for a Virtual Production environment using linked camera systems. Enabled real-time cinematic storytelling that captivated live and broadcast audiences, setting a new standard for large-scale event ecosystems.
2021 - 2023
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Evolving AR Series (Nissan):
Led the roadmap definition for a multi-year series of AR displays, progressively refining interaction logic to enhance user journey architecture and technical sophistication year-over-year.
2020
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Nissan Pavilion
Integrated experiential spaces with narratives that explaincollision prevention and the vision of an accident free future in narrative and immersive ways, leading to a laser lead installation, a pillar light show and an anime movie.
Brand Integrity & Strategy: Negotiated design parameters with C-suite stakeholders to ensure the build honored the brand's spirit and delivered tangible market advantage through cultural alignment.
Vendor Ecosystem Management: Served as the central hub for global vendor orchestration, aligning technical requirements across A/B/C construction teams to ensure a seamless environment.
Risk Management: Developed comprehensive contingency plans to ensure business continuity and audience safety during the high-pressure 6-month operating window.
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Large-Scale Execution: Directed the operational rollout of a 3,000-person venue, ensuring regulatory compliance, safety governance, and a flawless user experience.
Sponsor Partnership Orchestration: Coordinated Rakuten, DAZN, and AGI as sponsorship partners, weaving their brand stories into the event narrative to maximize brand investment strategy and visibility.
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Risk Management: Developed comprehensive contingency plans to ensure business continuity and audience safety during the high-pressure 6-month operating window.
2017 - 2018
Self-Employed Project Manager
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2016 - 2019
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Monozukuri Ventures: Managed the central website to position Japan as a premier prototyping hub. Curated the digital narrative to inspire early-stage hardware ventures and drive brand value realization.
Startup Ecosystem Strategy: Advised Monozukuri Ventures on growth and operability, implementing systems to support their scaling organization and resource allocation.
Project Delivery: Managed the full lifecycle of web and video projects, ensuring technical feasibility and delivering assets that captured the brand's essence and impact.
Cross-Border Collaboration: Facilitated seamless collaboration between diverse teams, ensuring cultural and technical alignment on complex projects.
2013 - 2016
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Project Delivery: Managed the full lifecycle of web and video projects, ensuring technical feasibility and delivering assets that captured the brand's essence and impact.
Cross-Border Collaboration: Facilitated seamless collaboration between diverse teams, ensuring cultural and technical alignment on complex projects.
2010 - 2012
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Relocated to Kyoto, Japan:
Focused on language studies and continuing work for Albatros.
Pioneering Innovation: Developed prototype UIs for early iPhone and wall-mounted touch interface applications (pre-iPad era), setting the standard for intuitive human-computer interaction.
Efficiency Optimization: Reduced prototyping cycles by 50% by establishing direct communication channels between German C-level executives and Russian development teams.
Cross-Border Coordination: Facilitated seamless collaboration between European management and Eastern European technical teams, ensuring cultural and technical alignment on complex UI projects.
Digital Transformation: Redesigned the company website, transforming a blog into a high-traffic magazine portal, laying the groundwork for future strategic roadmap definition in digital engagement.
2006 - 2009
Education
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London, Middlesex University
Major with 1st Class Honors in Film,Video and Interactive Art, concentrating on interactive design, installations, digital interaction, narrative techniques and film history.
2005 - 2006
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Larvik, Norway
Voluntary year of work in Norway in replacement for military service
Stuttgart, Germany
Graduated from Immanuel Kant Gymnasium High School
