With a deep passion for design thinking, strategy and research of emerging technologies, I design concepts and strategies for digital and real experiences.

Having lead projects involving startups, spatial design, hospitality, human machine interfaces, AR/VR as well as virtual production, I am able to draw from a wide spectrum of knowledge as well as deep technical insights, allowing me to create cutting-edge yet human experiences.

Key Skills

  • Research and Future Visioning:  From hardware startups to the metaverse to AI, having been involved and researched many trends, I get under the surface of the buzz-words and separate the wheat from the chaff.
  • Consumer and Human Need Analysis: Identifying user needs through design thinking and ‘jobs to be done’ approaches, while still looking for deeply rooted human needs, that are not accounted for by typical business models.
  • Prototyping: Creating prototypes and POCs for stories, spaces, interactive activations or applications using both 2D and 3D fast prototyping techniques, to test assumptions.
  • Interaction Design: Designing easy to understand interaction systems and human machine interfaces, especially as they cross from the physical into the digital worlds.



April 2023 - Associate Program Director at Wunderman Thompson

  • Executing a complete revamp of a leading global FMCG corporation's local website to optimize consumer experience in both brand and product discovery
  • Consulting with the UI/UX team to identify relevant use cases and optimize the user journey across several brands
  • Guiding and managing a development team of 15 people across front-end and back-end, including daily stand-ups to achieve client goals
  • Discovering the overall digital cross-channel strategy and suggesting a new system that optimizes both sign-up, engagement hurdles and overall CDP system optimization


January 2020 - March 2023 - Account Supervisor at TBWA\HAKUHODO

  • Creating experiential concepts and strategies for live shows, interactive installations, physical-virtually connected spaces and AR/VR apps.
  • Managing expectations with product stakeholders and defining user needs and features of each product, while managing technical development with vendors, including:
    • Kinect controlled transparent display installation: furthermore, facilitated content development and guided UI development
    • Physical-Digital fusion live show on LED stage, which adjusts virtual background according to camera perspective: furthermore, managed development of all the virtual spaces within this show
    • Interactive AR app and its UI, from content to wireframe and exhibition install
  • Creating interior design and space design for exhibits and installations, including 3D simulations with SketchUp and TwinMotion.
  • Preparing and running stakeholder and production team meetings on a regular basis, facilitating and mediating inter-disciplinary, multi-cultural teams across several departments both intra- and inter-organizationally.

2019 - 2020 - Project and Production Manager at iLUKA

  • Managed interior design build of the biggest temporary hospitality site for Rugby World Cup 2019, of 3000 PAX capacity.
  • Located, vetted, briefed and contracted suppliers for interior construction.
  • Managed multi-million USD budget for interior build and entertainment program, including after project reconciliation.
  • Assessed risks in build structure, logistics schedule and planned for operational contingencies for the 6 month operating period
  • Connected off-site creative teams and production suppliers to create creative deliverables to order, including interior and exterior design
  • Facilitated bilingual client meetings over Vectorworks design plans to coordinate A/B-construction vendor with C-construction vendor requirements, including health and fire safety requirements.
  • Created and signed off mood-boards with stakeholders and sourced finalized materials


2015 - 2019 - Self-Employed Project Manager

  • Ran ‘mini-agency’ type business providing website creation, video creation and post-production.
  • Conducted client hearing and defines goal statements and matching SOW, to match the client’s needs.
  • Translated these SOW in development tasks and creative tasks and outsourced each to suitable parties.
  • Managed production timelines and budget while identify development risks, scope creep and planning for contingencies.
  • Sourced and combined a web deployment system for Wordpress run websites, that allows outsourcing key functions to third parties.
  • Sourced, vetted and recruited appropriate designers and developers for each project and managed them in the development process.
  • Assisted startups in process automation for marketing processes, CRM integration and reservation systems.

Early Years

2009 - Assistant Project Manager at Albatros, Germany

  • Developed the prototype UI of one of the first iPhone, touch interface based golf court apps.
  • Developed prototype UI for wall-mounted touch displays for the same function, in a time before the first iPad release.
  • Slashed prototyping time in half by coordinating UI development directly between Germany based C-Level management and Russia based developers.

2008 - Project Manager at Symposium Events, London

  • Spearheaded and executed a complete redesign and recoding of the company website by introducing Wordpress and coding the client-facing templates in PHP CSS, transforming a simple blog into a magazine style portal.


  • Educated at Middlesex University in Film,Video and Interactive Art

Skills Overview

  • Trilingual in English, Japanese and German.
  • Post-Production: Video Editing (Final Cut Pro) Sound Editing (Logic Pro), After Effects
  • Image Editing: Photoshop, Illustrator
  • Web: HTML, CSS, Basic PHP, CMS (Wordpress), Google Analytics, CRM Automation
  • CAD: SketchUp, TwinMotion, Blender
  • Prototyping and Customer Journey: Mira, Figma, Keynote, Adobe XD
  • MS Office & Mac Office (Word, Excel, Outlook, Keynote, Powerpoint
Hidden pages
All the stuff Ive doneRestricted Portfolio


I am an experiential strategist, creating experiences and products for B2C brands. I design concepts and strategy for Product launches, virtual and physical experiences, as well as retail and hospitality spaces.

I am fully bilingual (Japanese, English) and with my wide technical and creative expertise I control and manage every phase of a product, from concept and strategy, over creative development and quality testing, to final delivery and operation of each product.

Key Skills


  • Research: Research existing data as well as planning and conducting qualitative and quantitative research to establish brand and product strategies.
  • Needs analysis: Identifying customer and employee needs and building models through personas archetypes and/or ‘jobs to be done’ to provide human-centered solutions.
  • Systems thinking: Exploring and mapping complex systems into journeys and maps and formulating concrete strategies and tactics.


  • Prototyping: Creating prototypes and POCs for stories, spaces, interactive activations or applications using both 2D and 3D prototypes, to test and verify assumptions.
  • Interaction Design: Designing easy to understand interaction systems both in physical and digital worlds.

Product Management

  • Stakeholder Management: Establishing all product stakeholders requirements and negotiating those needs into a coherent product SOW that delivers value to the end-user.
  • Technical Management: Deep technical insight across a range of disciplines allows me to facilitate between technical execution teams and stakeholders, creating a coherent and value generating result.