As an experiential strategist, creating experiences and products for B2C brands, I design concepts and strategy for product launches, virtual and physical experiences, as well as retail and hospitality spaces. Being fully bilingual (Japanese, English) I use my wide technical and creative expertise to control and manage every phase of production, from concept and strategy, over creative development and quality assurance, to final delivery and operation of each experience.
Experience
Now
April 2023 - Associate Program Director at VML & Ogilvy Japan
- Conceptualizing and executing multi-channel product launches, designing seamless brand experiences across physical spaces, digital platforms, and virtual activations
- Prototyping and overseeing brand activations for national launches, tailored to engage both influencers and everyday consumers through clear, interactive experiences
- Executing a full revamp of a global FMCG brand's local website, improving brand and product discovery through optimized UX and interaction design
- Collaborating with the UI/UX team to prototype and validate user journeys across multiple brands, using both 2D and 3D interaction models to test and refine assumptions
- Leading a cross-functional development team of 15 across front-end and back-end, running daily stand-ups to ensure alignment with strategic client goals
- Create emotionally resonant narratives across touchpoints—merging physical, digital, and sensory elements—to bring the brand’s essence to life and build meaningful consumer connections.
Tokyo
January 2020 - March 2023 - Account Supervisor at TBWA\HAKUHODO
- Creating experiential concepts and strategies for live shows, interactive installations, physical-virtually connected spaces and AR/VR apps.
- Managing expectations with product stakeholders and defining user needs and features of each product, while managing technical development with vendors, including:
- Kinect controlled transparent display installation: furthermore, facilitated content development and guided UI development
- Physical-Digital fusion live show on LED stage, which adjusts virtual background according to camera perspective: furthermore, managed development of all the virtual spaces within this show
- Interactive AR app and its UI, from content to wireframe and exhibition install
- Creating interior design and space design for exhibits and installations, including 3D simulations with SketchUp and TwinMotion.
- Preparing and running stakeholder and production team meetings on a regular basis, facilitating and mediating inter-disciplinary, multi-cultural teams across several departments both intra- and inter-organizationally.
2019 - 2020 - Project and Production Manager at iLUKA
- Managed interior design build of the biggest temporary hospitality site for Rugby World Cup 2019, of 3000 PAX capacity.
- Located, vetted, briefed and contracted suppliers for interior construction.
- Managed multi-million USD budget for interior build and entertainment program, including after project reconciliation.
- Assessed risks in build structure, logistics schedule and planned for operational contingencies for the 6 month operating period
- Connected off-site creative teams and production suppliers to create creative deliverables to order, including interior and exterior design
- Facilitated bilingual client meetings over Vectorworks design plans to coordinate A/B-construction vendor with C-construction vendor requirements, including health and fire safety requirements.
- Created and signed off mood-boards with stakeholders and sourced finalized materials
Kyoto
2015 - 2019 - Self-Employed Project Manager
- Ran ‘mini-agency’ type business providing website creation, video creation and post-production.
- Conducted client hearing and defines goal statements and matching SOW, to match the client’s needs.
- Translated these SOW in development tasks and creative tasks and outsourced each to suitable parties.
- Managed production timelines and budget while identify development risks, scope creep and planning for contingencies.
- Sourced and combined a web deployment system for Wordpress run websites, that allows outsourcing key functions to third parties.
- Sourced, vetted and recruited appropriate designers and developers for each project and managed them in the development process.
- Assisted startups in process automation for marketing processes, CRM integration and reservation systems.
Early Years
2009 - Assistant Project Manager at Albatros, Germany
- Developed the prototype UI of one of the first iPhone, touch interface based golf court apps.
- Developed prototype UI for wall-mounted touch displays for the same function, in a time before the first iPad release.
- Slashed prototyping time in half by coordinating UI development directly between Germany based C-Level management and Russia based developers.
2008 - Project Manager at Symposium Events, London
- Spearheaded and executed a complete redesign and recoding of the company website by introducing Wordpress and coding the client-facing templates in PHP CSS, transforming a simple blog into a magazine style portal.
Education
- Educated at Middlesex University in Film,Video and Interactive Art
Skills Overview
- Trilingual in English, Japanese and German.
- Post-Production: Video Editing (Final Cut Pro) Sound Editing (Logic Pro), After Effects
- Image Editing: Photoshop, Illustrator
- Web: HTML, CSS, Basic PHP, CMS (Wordpress), Google Analytics, CRM Automation
- CAD: SketchUp, TwinMotion, Blender
- Prototyping and Customer Journey: Mira, Figma, Keynote, Adobe XD
- MS Office & Mac Office (Word, Excel, Outlook, Keynote, Powerpoint
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