Needs and Goals

Ambition 2030 states that Nissan will convert a significant amount of it’s lineup to completely electrical vehicles by 2030. In order to underline that Nissan is doing this electrification not just for cars but for society at large, and to support the story with credible proof points of past achievements, Nissan required a summary of existing achievements, as well as a vision of what is yet to come, including the four concept cars released during Nissan Futures 2021.

Design & Challenges

While originally conceptualized as a chronicle type movie, showing the electrification that Nissan had already achieved, with stylized writing over it, the sheer amount of content that the client wanted to share, and the mere task of threading it together into a comprehensive and consumable story was a task of itself.

As a result, the visuals were first based on the Mizuhiki that Nissan Futures used, but then later we commited fully on the visuals of the Ambition 2030 logo. using the globe and horizon imagery.

Furthermore, using completely from scratch composed music, we could create 4 chapters that gave the content form, A. Empowering Drives and B. Empowering societies, each with a past/present and future element.

More challenges could be found in synchronizing the languages, as some clients did not speak Japanese, and others did not speak English. But after a lot of coordination, a singular vision could be agreed on.

Outcomes

Through some excellent voice acting and tight cutting, the video did come alive. While simple and probably too long, the story and music do combine a high amount of information, distilling it into a intelligible and yet exciting story, completely based on existing materials.