QX60 Unveil
Exhibit / Event / Construction / Live Stream
Overview
One year after the Monograph, the actual QX60 was unveiled. Due to a scheduling conflict, the unveil stage as well as the live stream itself had to be done in the INFINITI Lounge.
Needs & Challenges
A small stage with prints was added into the lounge, and the existing monitor was used to show the unveil video and background for the livestream.
Outcomes
The smaller stage allowed for a more intimate reveal that echoed the setup of the two main characters, conversing about the vehicle. As another milestone event for the Japanese offices, the CEO of INFINITI and the COO of Nissan celebrated this release.
Finally, a full center stage exhibit, reminiscent of the original Monograph stage, but with black to whide shading on both the display as well as the floor was created.
Using the learnings from last time, we adjusted for the hard to judge white part to be the connecting part, so we could adjust the floor position on the go during setup, for best outcome.
